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This research provides an experiential perspective of the process
used by successful electronic commerce entrepreneurs. A big picture
view or model of the electronic commerce process emerged from over
fifty observations, interviews, and follow-up interactions.
Observations, interviews, and follow-up interactions provided a
rich description of the electronic commerce process elements as
well as key inter-relationships of process elements. Emergent
themes included (a) utilization of e-commerce process, (b) process
inter-relationships, (c) fundamental knowledge, skills, and
abilities, (d) opportunity assessment, (e) market research, (f)
competitive assessment, (g) strategy development, (h) financial
development, (i) risk assessment, (j) technical development, (k)
web review, (l) technical management, (m) launch and
implementation, and (n) on-going innovation. Inter-relationships
between the themes were identified and explored.
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